Talk about a different way to use sustainability. LA based WeWood has a line of wooden watches ($119) that have been worn by famous wrists as Ke$ha and APL of the Black Eyed Peas. Their beautiful wooden sustainable watches demonstrate that being eco-friendly has no barriers. These natural watches are available in two classic designs: Date and Chrono, and come in four different types of sustainable wood. (Maple, Ebony, Guaiaco and Red Wing Celtis).

The beautifully carved wood not only looks super stylish, it is feather-light and silky-smooth. This organic matter is recyclable, biodegradable and takes less CO2 to produce, than materials traditionally used in watch production, such as stainless-steel, platinum and gold. Each watch is hypo-allergenic, free from toxic chemicals and has a traditional Miyota movement.

WeWood also plants a tree for every watch that is purchased. They've teamed up with American Forests, a not for profit conservation organization, which is dedicated to restoring eco-systems that have been damaged by natural or human cases.





Source: Design Milk